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novum plus :

Corporate Design

How does a company present itself, what makes a brand successful or why do we remenber one service provider and not another? Few things have such an impact as well made corporate designs. This issues presents examples worth seeing from anaesthetists to zoos.



Contents:

Corporate design – chicanery or instrument of creativity? (Interview with Professor Uli Mayer-Johanssen) /  Visual Alphabets (Fragile) / Corporate design for a firm of undertakers (Lockstoff Design) / Together we are strong (Grid) / The Independent Anaesthetists (Hesse Design) / (Commercial) Break (Grey Werbeagentur) / Visual identity for the Haus der Kunst (Thomas Mayfried) / Corporate identity of Nuremberg Zoo (alpha01) / Yes, we can (KMS TEAM)

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