first
showroom
novum plus :
Editorial
Hearts and minds
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Always, when we get to the last issue each year, I am inevitably tempted to look back over the last twelve months. And, what sticks in my mind each time are the many different covers that we produced in cooperation with our paper, printing and print-finishing partners. For aside from the marketing aspect of doing these covers, at the root of it all is a certain idealism we all share a belief that communication needs a perfect framework, that despite all the technology in design these days, we must never lose sight of craft skill, and that there is still tremendous potential left to explore in print, potential that is very well worth while presenting.
We feel honoured by the courage our partners demonstrate in venturing down the road of experimentation with us. It shows, too, how important mutual trust is in implementing unusual ideas only in this way is it possible to innovate or move the familiar forward. If it werent for this kind of »idealism« and pioneering spirit, we would without doubt all still be sitting in dark caves and throwing stones at each other. When we receive feedback on these covers, from you, our readers, I am therefore all the more pleased. Particularly when you inquire about the material we used for a particular cover, or want to know where to source it because this means you are able to use these ideas in very real, concrete projects. Naturally, when you do use them, we are delighted to receive sample copies of your print treasures!
Last, but not least, we and our partners have been honoured by the German printing industry with a third place in this years Innovations Awards for our unconventional summer edition. We are delighted and proud to have received this coveted award.
And, just how much we all love print also became clear when researching the novum plus theme in this issue book design is not just about text and themes, its also about illustration and typography, about choice of paper, and the often high art of binding. Featured in this section are some small labels that we found, beavering away outside the mainstream and high-volume production labels that put their faith in the success of fine printing. They are indeed still there companies that dont aim for the big bucks, believing instead with passion and commitment in the soul of their creations; companies for whom the kind of product they sell matters very much. No doubt both factions are necessary for the economy
but I must admit I prefer the one that makes life that bit nicer.
All that remains now is for me to wish you a wonderful festive season, warmed with visits to enchanting Christmas markets and a glass or two of hot, steaming Glühwein!
Bettina Schulz
