The target group
FineArtPrinter concentrates on professional and semi-professional photographers who want their photographs to be of the very best quality. The readers of FineArtPrinter are superbly equipped with digital reflex cameras and computers. They do a lot of photography, and many have been in the field for a long time; they have extensive expertise. What they lack, however, is the knowledge of how to turn those digital images, which can be displayed so vividly on a monitor, into paper copies to hold in the hand. They are fascinated by high-quality vat papers that archive well. They would like to print their pictures on such distinctive papers, in exhibition quality. This kind of artistic expression is what they are aiming at. The readers of FineArtPrinter can learn about the niceties of new inkjet technology and find out about dye-based and pigment inks and their durability. Finally this process results in the much-heralded digital dark room becoming an easy reality, because even black-and-white images can be printed to a level of perfection that is persuading dedicated laboratory specialists to switch course.
FineArtPrinter is published quarterly in 2006. Printed on high-quality paper (150 g/m2), the magazine devotes plenty of space to classical black-and-white photography. These factors, combined with an embossed masthead, create a high-value impression. The choice of themes and style of presentation are attuned to the needs of the high-end users.